Your home for independent publishing.
Turn your writing into something readers hold.
Create a paid physical newsletter, grow your subscribers, and automatically print and mail every issue — all from one simple platform.
- You own your content and your subscribers
- No royalties, no revenue share
How it works
Four steps, then it repeats every month.
The platform handles printing and mailing through connected providers. You write, review and approve.
- 01
Create your publication
Choose a name, a physical format, a schedule and a subscription price. We show you the economics before you commit to anything.
- 02
Start selling subscriptions
Publish a professional subscription page and collect recurring payments into your own payment account. Readers manage their own address and billing.
- 03
Write your next issue
Use the built-in editor with print-ready templates, or upload your own PDF. We check it against the printer's requirements.
- 04
Approve and mail
Review the frozen subscriber list and the exact production cost, then approve. The connected provider prints, addresses and mails every copy.
Publishing economics
Know whether it's a business before you print a page.
Change the price, the subscriber count or the per-copy cost and watch revenue, fulfillment, fees and contribution update. Every figure is labelled as an estimate until it's replaced by your printer's quote.
Your publication
Assumptions — edit anythingEstimated monthly contribution
$5,736
Margin
74%
Revenue after printing, postage, card fees. Before your software fee and acquisition spend.
- Per subscriber
- $28.68
- Annualized
- $68,832
- Breakeven
- 2 subs
Monthly breakdown
| Subscription revenue | $7,800.00 |
| Less refunds | −$78.00 |
| Printing (200 copies) | −$900.00 |
| Postage | −$800.00 |
| Card processing fees | −$286.00 |
| Contribution | $5,736.00 |
| Platform software fee | −$49.00 |
| Acquisition spend | −$375.00 |
| Estimated net operating result | $5,312.00 |
Estimates only. Print and postage figures are illustrative assumptions and will be replaced by your provider's quote once your publication is set up. Taxes are not included.
The product
A dashboard that reads like a well-run publication, not a CRM.
These are the actual interface components from the publisher dashboard, showing the demo publication's illustrative data.
The Curious Gardener · Alex Morgan
Demo publication · illustrative dataActive paying subscribers
105
+9 this month
Monthly recurring revenue
$3,045
+$261
Next issue fulfillment
Estimate$526
109 copies · Nov issue
Contribution margin
Estimate79%
after print & postage
Needs your attention
- Your November issue is ready to approve — cutoff in 6 days.Review & approve →
- 5 subscribers need valid mailing addresses before the cutoff.Fix addresses →
- 5 subscriber payments failed and are retrying.View →
- October issue mailed: 89 pieces entered the mail stream, 1 returned.See run →
Physical product
Three formats, each verified against real print providers.
We only list options the connected fulfillment providers can actually produce. More formats, paper weights and international mailing come later.
Folded newsletter
One or more letter sheets, folded and sealed as a self-mailer. 4–12 pages.
- Pages
- 4 · 8 · 12 pages
- Mailer
- Self-mailer
- Ink
- B&W or color
Supported by researched providers
Stapled booklet
Saddle-stitched, mailed in a flat envelope. The premium option for longer issues.
- Pages
- 8–56 pages, in fours
- Mailer
- 9×12 envelope
- Ink
- B&W or color
Supported by researched providers
Flat letter
Duplex letter-size pages in a window envelope. The simplest, lowest-cost format.
- Pages
- 2–24 pages
- Mailer
- #10 window envelope
- Ink
- B&W or color
Supported by researched providers
Mail class (First-Class vs. USPS Marketing Mail), paper stock and exact postage are confirmed by the provider on each quote. Read about printing & mailing.
Why one platform
Running a print newsletter today means six tools and a spreadsheet. We replace the spreadsheet — and the six tools.
- A separate payments tool
- Checkout, recurring billing, failed-payment retries and a reader portal, built in.
- Mailing-list spreadsheets
- One subscriber record per reader, with verified addresses and a frozen manifest for every issue.
- Manual print ordering
- The locked print file and the recipient list go to the printer when you click approve.
- Duplicate customer records
- A reader with two subscriptions, a gift recipient, a returned envelope — each is one record with a history.
- Guesswork about profitability
- Per-issue and per-subscriber contribution from real charges and real invoices, not estimates.
- Repeated address exports
- Readers update their own addresses, and the cutoff rules decide which issue the change applies to.
Pricing
A software subscription plus the real cost of print and postage.
No royalties. No permanent revenue share. Every fee is shown before you're charged, and the markup on fulfillment is disclosed on every quote.
Starter
$29/ month
- Transaction fee on reader revenue
- None
- Print & postage markup
- 10.0%
- Publications · seats
- 1 · 1
Growth
$79/ month
- Transaction fee on reader revenue
- None
- Print & postage markup
- 5.0%
- Publications · seats
- 3 · 5
Professional
$199/ month
- Transaction fee on reader revenue
- None
- Print & postage markup
- 2.5%
- Publications · seats
- 10 · 15
What you pay, and to whom
- Software subscription — monthly, to us. Cancel any time.
- Printing & postage — the provider's quoted cost plus the disclosed markup, charged per approved run.
- Card processing — charged by your payment processor on reader payments, at its published rates. Not collected by us.
- Optional extras — printed proofs, premium paper, express production where the provider offers them. Quoted up front.
Example: what you'd pay us in a month
Illustrative example200 subscribers · 12-page full-color issue · Growth plan.
| Growth software subscription | $79.00 |
| Printing — 200 × $3.42 | $684.00 |
| Postage — 200 × $0.73 | $146.00 |
| Fulfillment markup (5.0%) | $41.50 |
| Total charged by the platform | $950.50 |
Card processing fees are charged by your payment processor on reader payments and are not collected by us. Sales tax, where applicable, is added at checkout. Per-copy figures: Lob published list price for a 12-page color letter, First-Class (fetched 2026-10-25). Illustrative only.
Start your first publication.
Build your publication, explore production costs, and preview your business before you launch.